HUDSON VALLEY MEN'S ATHLETIC CONFERENCE WELCOMES NEW BRAND IDENTITY/LOGO
New design features valley depiction, athletics font; to be used for all facets of HVMAC marketing
(New York, NY) - Hudson Valley Men's Athletic Conference (HVMAC) Sports Information Director Michael Spinner has
announced the unveiling of the conference's new brand identity and logo to be used for all marketing and promotional
purposes for the conference. The new design - created by Unlike Designs - features a radical change from the
conference's previous design as not only has the font been updated to feature a more sleek design, but the mark also
includes a unique brand, depicting the Hudson Valley that the conference represents.
"When we started this project more than six months ago, I never dreamed we would achieve a brand identity and logo
that is so unique, dynamic, and visually stimulating," said Spinner, who is entering his second year as the conference's
SID. "I think if you look at the brands of the Division III Athletics Conferences in this region, we're right up there. It's a
very unique look, and I think it is going to look great on our awards, banners, and everything else representing the
HVMAC."
Spinner was quick to thank current HVMAC President Frank Carbone and Vice President Kristy Mackiewicz for serving on
the committee to choose the new design. After meeting with Unlike Designs President Greg Malek, the committee chose
several criteria behind the new brand, and after two rounds of discussion among the HVMAC Athletics Directors, the new
design was chosen.
"Having been through a redesign process before, I expected a much longer and more difficult process, but Greg did an
amazing job giving us exactly what we wanted. When it was time to make a final decision, the debate was over the
subtle details, but everybody was in agreement that we have a fantastic design to work with. I am thrilled with the
outcome of this process, and very thankful for the hard work of Greg Malek and Unlike Designs." Spinner said.
With the new brand identity and logo unveiled, and the new HVMAC website launched, the 2007-08 academic year has
already been a success regardless of what happens during the rest of the year, according to Spinner.
"It's a great feeling to know we have achieved so much before the first HVMAC champion of the year is crowned," said
Spinner. "We did a lot of great things with the old logo, but I think it became clear that we needed a new design ... and
fortunately we got ourselves a great one."
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